:root {
    --ink: #0d1117;
    --paper: #f5f0e8;
    --paper-dark: #ede8dc;
    --steel: #2b3a4a;
    --rust: #c84b1f;
    --rust-light: #e86040;
    --copper: #b8722a;
    --ice: #e8f4f8;
    --mid: #6b7a86;
    --rule: #c8bfaa;
    --white: #ffffff;
    --font-display: 'Familjen Grotesk', sans-serif;
    --font-body: 'Bitter', Georgia, serif;
  }

  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

  html { scroll-behavior: smooth; }

  body {
    font-family: var(--font-body);
    background: var(--paper);
    color: var(--ink);
    font-size: 18px;
    line-height: 1.7;
    overflow-x: hidden;
  }

  /* ─── UTILITY ─── */
  .container { max-width: 860px; margin: 0 auto; padding: 0 24px; }
  .container-wide { max-width: 1100px; margin: 0 auto; padding: 0 24px; }
  .rule { border: none; border-top: 1px solid var(--rule); margin: 0; }

  /* ─── TOP BAR ─── */
  .topbar {
    background: var(--steel);
    color: var(--paper);
    font-family: var(--font-display);
    font-size: 13px;
    font-weight: 500;
    letter-spacing: 0.08em;
    text-align: center;
    padding: 10px 24px;
    text-transform: uppercase;
  }
  .topbar a { color: var(--rust-light); text-decoration: none; }

  /* ─── NAV ─── */
  nav {
    background: var(--paper);
    border-bottom: 1px solid var(--rule);
    padding: 16px 24px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    position: sticky;
    top: 0;
    z-index: 100;
    backdrop-filter: blur(8px);
  }
  .nav-logo {
    font-family: var(--font-display);
    font-weight: 700;
    font-size: 20px;
    color: var(--ink);
    letter-spacing: -0.02em;
  }
  .nav-logo span { color: var(--rust); }
  .nav-cta {
    background: var(--rust);
    color: white;
    font-family: var(--font-display);
    font-weight: 600;
    font-size: 14px;
    padding: 10px 22px;
    text-decoration: none;
    letter-spacing: 0.02em;
    transition: background 0.2s;
  }
  .nav-cta:hover { background: var(--rust-light); }

  /* ─── HERO ─── */
  .hero {
    background: var(--steel);
    color: var(--paper);
    padding: 80px 24px 72px;
    position: relative;
    overflow: hidden;
  }
  .hero::before {
    content: '';
    position: absolute;
    top: 0; left: 0; right: 0; bottom: 0;
    background: repeating-linear-gradient(
      -45deg,
      transparent,
      transparent 40px,
      rgba(255,255,255,0.015) 40px,
      rgba(255,255,255,0.015) 41px
    );
  }
  .hero-eyebrow {
    font-family: var(--font-display);
    font-size: 12px;
    font-weight: 600;
    letter-spacing: 0.15em;
    text-transform: uppercase;
    color: var(--rust-light);
    margin-bottom: 24px;
    display: flex;
    align-items: center;
    gap: 12px;
  }
  .hero-eyebrow::before {
    content: '';
    display: block;
    width: 32px;
    height: 2px;
    background: var(--rust-light);
  }
  .hero h1 {
    font-family: var(--font-display);
    font-size: clamp(36px, 5vw, 64px);
    font-weight: 700;
    line-height: 1.08;
    letter-spacing: -0.03em;
    max-width: 780px;
    margin-bottom: 28px;
  }
  .hero h1 em {
    font-style: italic;
    color: var(--rust-light);
  }
  .hero-sub {
    font-family: var(--font-body);
    font-size: 20px;
    font-weight: 300;
    line-height: 1.65;
    max-width: 620px;
    color: rgba(245,240,232,0.82);
    margin-bottom: 44px;
  }
  .hero-cta-group { display: flex; align-items: center; gap: 20px; flex-wrap: wrap; }
  .btn-primary {
    background: var(--rust);
    color: white;
    font-family: var(--font-display);
    font-weight: 700;
    font-size: 16px;
    padding: 16px 36px;
    text-decoration: none;
    letter-spacing: 0.01em;
    transition: all 0.2s;
    display: inline-block;
  }
  .btn-primary:hover { background: var(--rust-light); transform: translateY(-1px); }
  .btn-ghost {
    color: var(--paper);
    font-family: var(--font-display);
    font-size: 14px;
    font-weight: 500;
    text-decoration: none;
    border-bottom: 1px solid rgba(245,240,232,0.4);
    padding-bottom: 2px;
    transition: border-color 0.2s;
  }
  .btn-ghost:hover { border-color: var(--paper); }

  /* ─── TRUST STRIP ─── */
  .trust-strip {
    background: var(--paper-dark);
    border-bottom: 1px solid var(--rule);
    padding: 20px 24px;
  }
  .trust-items {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 40px;
    flex-wrap: wrap;
  }
  .trust-item {
    font-family: var(--font-display);
    font-size: 13px;
    font-weight: 600;
    letter-spacing: 0.05em;
    text-transform: uppercase;
    color: var(--mid);
    display: flex;
    align-items: center;
    gap: 8px;
  }
  .trust-item .dot { width: 6px; height: 6px; background: var(--rust); border-radius: 50%; }

  /* ─── SECTIONS ─── */
  section { padding: 80px 0; }
  .section-label {
    font-family: var(--font-display);
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--rust);
    margin-bottom: 16px;
  }
  h2 {
    font-family: var(--font-display);
    font-size: clamp(28px, 4vw, 44px);
    font-weight: 700;
    line-height: 1.12;
    letter-spacing: -0.025em;
    margin-bottom: 24px;
  }
  h3 {
    font-family: var(--font-display);
    font-size: 22px;
    font-weight: 700;
    letter-spacing: -0.015em;
    margin-bottom: 12px;
  }
  p { margin-bottom: 20px; }
  p:last-child { margin-bottom: 0; }

  /* ─── PAIN SECTION ─── */
  .pain { background: var(--paper); }
  .pain-intro {
    font-size: 21px;
    font-weight: 400;
    line-height: 1.6;
    font-style: italic;
    color: var(--steel);
    border-left: 3px solid var(--rust);
    padding-left: 28px;
    margin: 40px 0;
  }
  .scenario-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2px;
    background: var(--rule);
    border: 1px solid var(--rule);
    margin: 48px 0;
  }
  .scenario {
    background: var(--paper);
    padding: 32px 28px;
  }
  .scenario-time {
    font-family: var(--font-display);
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.15em;
    text-transform: uppercase;
    color: var(--rust);
    margin-bottom: 10px;
  }
  .scenario p {
    font-size: 16px;
    line-height: 1.65;
    color: var(--steel);
    margin: 0;
  }

  /* ─── DIAGNOSIS ─── */
  .diagnosis { background: var(--steel); color: var(--paper); }
  .diagnosis h2 { color: var(--paper); }
  .diagnosis .section-label { color: var(--rust-light); }
  .diagnosis p { color: rgba(245,240,232,0.85); }
  .break-list {
    list-style: none;
    margin: 40px 0;
    display: flex;
    flex-direction: column;
    gap: 0;
    border: 1px solid rgba(255,255,255,0.12);
  }
  .break-item {
    padding: 28px 32px;
    border-bottom: 1px solid rgba(255,255,255,0.08);
    display: grid;
    grid-template-columns: 48px 1fr;
    gap: 20px;
    align-items: start;
  }
  .break-item:last-child { border-bottom: none; }
  .break-num {
    font-family: var(--font-display);
    font-size: 36px;
    font-weight: 700;
    color: rgba(200,75,31,0.4);
    line-height: 1;
    letter-spacing: -0.04em;
  }
  .break-text h3 { color: var(--paper); font-size: 19px; margin-bottom: 6px; }
  .break-text p { color: rgba(245,240,232,0.7); font-size: 15px; margin: 0; line-height: 1.6; }

  /* ─── SOLUTION ─── */
  .solution { background: var(--paper); }
  .solution-intro {
    font-size: 20px;
    line-height: 1.65;
    color: var(--steel);
    max-width: 700px;
    margin-bottom: 56px;
  }
  .app-stack {
    display: flex;
    flex-direction: column;
    gap: 2px;
    background: var(--rule);
    border: 1px solid var(--rule);
    margin-bottom: 56px;
  }
  .app-row {
    background: var(--paper);
    padding: 32px 36px;
    display: grid;
    grid-template-columns: 200px 1fr;
    gap: 32px;
    align-items: start;
    transition: background 0.15s;
  }
  .app-row:hover { background: var(--ice); }
  .app-name {
    font-family: var(--font-display);
    font-weight: 700;
    font-size: 16px;
    color: var(--rust);
    margin-bottom: 4px;
  }
  .app-category {
    font-family: var(--font-display);
    font-size: 11px;
    font-weight: 600;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--mid);
  }
  .app-desc { font-size: 16px; line-height: 1.6; color: var(--steel); }
  .app-desc strong { color: var(--ink); font-weight: 600; }

  /* ─── BEFORE/AFTER ─── */
  .transform { background: var(--paper-dark); }
  .ba-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2px;
    background: var(--rule);
    border: 1px solid var(--rule);
    margin: 48px 0;
  }
  .ba-col { background: var(--paper); padding: 36px 32px; }
  .ba-col.after { background: var(--steel); color: var(--paper); }
  .ba-label {
    font-family: var(--font-display);
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 0.15em;
    text-transform: uppercase;
    margin-bottom: 24px;
  }
  .ba-col .ba-label { color: var(--mid); }
  .ba-col.after .ba-label { color: var(--rust-light); }
  .ba-items { list-style: none; display: flex; flex-direction: column; gap: 14px; }
  .ba-items li {
    font-size: 15px;
    line-height: 1.5;
    padding-left: 20px;
    position: relative;
    color: var(--steel);
  }
  .ba-col.after .ba-items li { color: rgba(245,240,232,0.88); }
  .ba-items li::before {
    content: '×';
    position: absolute;
    left: 0;
    color: #c0392b;
    font-weight: 700;
    font-family: var(--font-display);
  }
  .ba-col.after .ba-items li::before {
    content: '✓';
    color: #4caf82;
  }

  /* ─── COST COMPARISON ─── */
  .cost { background: var(--paper); }
  .cost-table {
    width: 100%;
    border-collapse: collapse;
    border: 1px solid var(--rule);
    margin: 40px 0;
    font-family: var(--font-display);
  }
  .cost-table th {
    background: var(--steel);
    color: var(--paper);
    font-size: 13px;
    font-weight: 600;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    padding: 16px 24px;
    text-align: left;
  }
  .cost-table td {
    padding: 16px 24px;
    border-bottom: 1px solid var(--rule);
    font-size: 15px;
    color: var(--steel);
  }
  .cost-table tr:last-child td { border-bottom: none; }
  .cost-table tr:nth-child(even) td { background: var(--paper-dark); }
  .cost-table .highlight td { background: rgba(200,75,31,0.06); font-weight: 600; }
  .cost-table .highlight td:last-child { color: var(--rust); }
  .price-tag {
    font-size: 13px;
    color: var(--mid);
    font-weight: 400;
  }

  /* ─── TESTIMONIALS ─── */
  .testimonials { background: var(--steel); }
  .testimonials h2 { color: var(--paper); }
  .testimonials .section-label { color: var(--rust-light); }
  .testi-grid {
    display: grid;
    grid-template-columns: 1fr 1fr 1fr;
    gap: 2px;
    background: rgba(255,255,255,0.08);
    border: 1px solid rgba(255,255,255,0.08);
    margin-top: 48px;
  }
  .testi {
    background: rgba(43,58,74,0.8);
    padding: 36px 28px;
  }
  .testi-quote {
    font-size: 16px;
    line-height: 1.7;
    font-style: italic;
    color: rgba(245,240,232,0.88);
    margin-bottom: 24px;
  }
  .testi-who {
    font-family: var(--font-display);
    font-size: 13px;
    font-weight: 600;
    color: var(--rust-light);
  }
  .testi-biz {
    font-family: var(--font-display);
    font-size: 12px;
    color: rgba(245,240,232,0.5);
    letter-spacing: 0.05em;
    margin-top: 3px;
  }

  /* ─── FAQ ─── */
  .faq { background: var(--paper); }
  .faq-list { margin-top: 48px; border: 1px solid var(--rule); }
  .faq-item { border-bottom: 1px solid var(--rule); }
  .faq-item:last-child { border-bottom: none; }
  .faq-q {
    font-family: var(--font-display);
    font-size: 17px;
    font-weight: 600;
    color: var(--ink);
    padding: 26px 32px;
    cursor: pointer;
    display: flex;
    justify-content: space-between;
    align-items: center;
    transition: background 0.15s;
    gap: 16px;
  }
  .faq-q:hover { background: var(--paper-dark); }
  .faq-q .toggle {
    font-size: 22px;
    font-weight: 300;
    color: var(--rust);
    flex-shrink: 0;
    transition: transform 0.2s;
    line-height: 1;
  }
  .faq-a {
    display: none;
    padding: 0 32px 28px;
    font-size: 16px;
    line-height: 1.7;
    color: var(--steel);
    border-top: 1px solid var(--rule);
    padding-top: 24px;
  }
  .faq-item.open .faq-a { display: block; }
  .faq-item.open .toggle { transform: rotate(45deg); }
  .faq-item.open .faq-q { background: var(--paper-dark); }

  /* ─── FINAL CTA ─── */
  .final-cta {
    background: var(--rust);
    color: white;
    padding: 100px 24px;
    text-align: center;
    position: relative;
    overflow: hidden;
  }
  .final-cta::before {
    content: '';
    position: absolute;
    inset: 0;
    background: repeating-linear-gradient(
      45deg,
      transparent,
      transparent 60px,
      rgba(255,255,255,0.04) 60px,
      rgba(255,255,255,0.04) 61px
    );
  }
  .final-cta h2 {
    font-family: var(--font-display);
    font-size: clamp(32px, 5vw, 56px);
    font-weight: 700;
    letter-spacing: -0.03em;
    color: white;
    margin-bottom: 20px;
    position: relative;
  }
  .final-cta p {
    font-size: 19px;
    color: rgba(255,255,255,0.85);
    max-width: 560px;
    margin: 0 auto 44px;
    font-style: italic;
    position: relative;
  }
  .btn-white {
    background: white;
    color: var(--rust);
    font-family: var(--font-display);
    font-weight: 700;
    font-size: 17px;
    padding: 18px 44px;
    text-decoration: none;
    display: inline-block;
    transition: all 0.2s;
    position: relative;
    letter-spacing: 0.01em;
  }
  .btn-white:hover { transform: translateY(-2px); box-shadow: 0 8px 32px rgba(0,0,0,0.2); }
  .cta-note {
    font-family: var(--font-display);
    font-size: 13px;
    color: rgba(255,255,255,0.65);
    margin-top: 20px;
    position: relative;
    letter-spacing: 0.04em;
  }

  /* ─── FOOTER ─── */
  footer {
    background: var(--ink);
    color: rgba(245,240,232,0.5);
    padding: 40px 24px;
    font-family: var(--font-display);
    font-size: 13px;
    text-align: center;
    letter-spacing: 0.05em;
  }
  footer a { color: rgba(245,240,232,0.6); text-decoration: none; }
  footer a:hover { color: var(--rust-light); }

  /* ─── ANIMATIONS ─── */
  @keyframes fadeUp {
    from { opacity: 0; transform: translateY(24px); }
    to { opacity: 1; transform: translateY(0); }
  }
  .hero > * { animation: fadeUp 0.6s ease both; }
  .hero .hero-eyebrow { animation-delay: 0.1s; }
  .hero h1 { animation-delay: 0.2s; }
  .hero .hero-sub { animation-delay: 0.35s; }
  .hero .hero-cta-group { animation-delay: 0.5s; }

  /* ─── RESPONSIVE ─── */
  @media (max-width: 720px) {
    .scenario-grid { grid-template-columns: 1fr; }
    .app-row { grid-template-columns: 1fr; gap: 8px; }
    .ba-grid { grid-template-columns: 1fr; }
    .testi-grid { grid-template-columns: 1fr; }
    .cost-table { font-size: 13px; }
    .cost-table th, .cost-table td { padding: 12px 14px; }
  }